How are attractive sales areas and representative rooms created?

find out

With a partner who has
over 70 years of understanding
what fits.

Paul Serafini already knew back in 1946 that a hat needs a beautiful hook. Thereby also presenting what counts when it comes to merchandise presentation: smart solutions, stability and design. What started back then with systematic hat hook production, now features complete shop designs and intelligent presentation systems for countless applications today. We’ve remained true to our standards and our promise to customers: We know which hook fits. And how to accentuate any hat.


An experienced partner for your project.

serafini plans and equips business rooms for chain stores, retail, as well as various sectors such as automotive, sports, lifestyle, fashion, beauty, health care, library, food, gastronomy and gas stations. Beyond interior furnishings and displays,with our strong network we organize all services required for expansion – from dismantling the old installations to lighting planning and the installation of supply systems.

An intelligent product assortment.

For five decades we have been implementing brand spaces with a system – and a system for brand spaces. Whether minimal yet highly durable, state-of-the art LED-technology for highlight lighting or specific solutions custom-made for your products: Our presentation modules are user-friendly and available in various materials and surfaces.

Reliable in-house manufacturing.

As a specialist for materials we are very familiar with all materials and surfaces. Whether metal, wood, glass, acrylic, leather, plastic or concrete. We manufacture presentation solutions in-house in Iserlohn, which is why we ensure perfect manufacturing quality. Whether price steles or complex LED presentation walls: Our specialists also produce large batch sizes at short notice and we also manufacture for stock by request. Furthermore, we are available as a reliable partner in managing and optimizing entire system logistics.

Presentation systems

Shopfitting with a system - everything from a single source.

From wall design for merchandise presentation and island furnishings, to displays and lounge areas – systems from serafini can be integrated in a customized way, giving various merchandise groups an ideal presentation platform.<br/> <br/> With over 70 years experience in retail, serafini knows the specific needs of virtually every industry – if you have a specific task requirement we will develop the right solution for it.

Customer confidence

Over 2,000 shops in over 100 countries in one year

Internationally reliable and effective. We have the capacity to manage projects of any size – both in terms of personnel and logistics. As an internationally operating company, serafini is also a valued partner for expansion activities.

Business hours

Mon - Thu 8:00 a.m. - 5:00 p.m.

Fri 8:00 a.m. - 2:00 p.m.

Sat closed

Sun closed


Mon - Thu 6:00 a.m. - 2:30 p.m

Fri 6:00 a.m. - 12:30 p.m

Sat closed

Sun closed