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How are attractive sales areas and representative rooms created?

find out

Attractive retail spaces are created where design, functionality and brand impact work together perfectly.

At serafini, we design and manufacture customized store fixtures, presentation systems and product display solutions that showcase products at their best – in retail environments, showrooms and on the sales floor.

From the initial concept to final installation, we support projects with thoughtful planning, outstanding manufacturing quality and a strong sense for modern product presentation. We combine craftsmanship-level precision with industrial efficiency – delivering solutions that are durable, flexible and cost-effective.

Services

An experienced partner for your project

serafini plans, develops and delivers shopfitting and interior fit-out projects for retail chains, the retail sector and a wide range of industries—including automotive, sports, lifestyle, fashion, beauty, healthcare, libraries, food, gastronomy, and fuel stations.
As a full-service partner, we go beyond interior furnishings and presentation systems to coordinate all fit-out services through a strong network—from the dismantling of existing installations and lighting design to the installation of technical systems.

 

An intelligent product portfolio

For over 50 years, we have been developing modular shopfitting systems and custom presentation solutions for strong brand environments. Our products combine high load-bearing capacity, contemporary design and user-friendly functionality.
Whether minimalist displays, energy-efficient LED lighting for targeted product presentation or tailor-made special solutions: our presentation modules are available in a wide range of materials, surfaces, and finishes, precisely tailored to your products.

 

Reliable in-house manufacturing

At our own production facility in Iserlohn, we manufacture high-quality presentation solutions using various materials such as metal, wood, glass, acrylic and more. As experienced material specialists, we guarantee precision craftsmanship, short response times, and consistent quality.
From price steles to complex LED presentation walls, we can produce large volumes at short notice, optionally including stock production. In addition, we support our customers as a reliable partner in the management, scaling, and optimization of complete system and store logistics.

Presentation systems

Why serafini as your shopfitting partner?

 

serafini has a high level of technical expertise, making us a truly unique partner in shopfitting.

On the one hand, we deliver custom shopfitting concepts—from planning and project management through to implementation in the store. As a full-service partner, we cover all services at the point of sale, creating brand-driven retail spaces that combine functionality, design and economic efficiency.

On the other hand, we are a manufacturer and developer of our own modular shopfitting systems. Our patented shelving systems stand for strong technical know-how, maximum flexibility and scalability for series production and roll-outs.

With decades of international retail experience and consistently high quality standards, serafini delivers shopfitting solutions that clearly set us apart from the competition.

Customer confidence

Over 2,000 shops in over 100 countries in one year

serafini stands for international reliability and scalability in shopfitting. Every year, we deliver over 2,000 stores in more than 100 countries—a clear indicator of the trust our customers place in us worldwide.

Thanks to high-performance production, professional system logistics and well-established project structures, we are able to implement retail projects of any scale. Our capacities cover both complex individual projects and international roll-outs and expansion programs—on time, efficiently and with consistently high quality.

As an internationally operating shopfitting partner, serafini supports brands and retail chains from technical planning and manufacturing through to coordinated delivery and in-store implementation. This combination of production, logistics and roll-out expertise makes us a valued partner for sustainable growth in a global retail environment.

Business hours

Mon - Thu 8:00 a.m. - 5:00 p.m.

Fri 8:00 a.m. - 2:00 p.m.

Sat closed

Sun closed

Delivery

Mon - Thu 6:00 a.m. - 2:30 p.m

Fri 6:00 a.m. - 12:30 p.m

Sat closed

Sun closed